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US COUNTRY PROPERTIES/ROCKY MOUNTAIN PROPERTIES SITE NEWS
| Benefits of Real Estate Print Advertising - Friday, July 24, 2009 at 17:58
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Here's a list of benefits of print advertising, especially in specific real estate publications delivered in your community:
- Realtors need a presence in any market to get listings
- Sellers come from the local community because of a broker's presence in print, real estate magazines, sale signs, billboards, local papers, etc
- Sellers look for the name they "know" if it be an agent or company, thus the more places you and your company shows up the better off you are as an active sellers agent
- Print advertising is a way to show locals that you exist and brand your name/services
- People get real estate magazines for free at grocery stores, offices, convenience stores etc and circulation is actually up even in this market
- Print advertising makes sellers happy, they like seeing their properties for sale in print
- Buyers pick up magazines to look for a dream property and lifestyle
- Many who happen to pick up print magazines on trips/vacations may start out browsing, but later could be serious buyers
- Print is a great place to advertise your website to your core market of sellers and buyers
- Why do major companies advertise in print, because it works!
- Print doesn't work like the internet where leads come from contact forms, instead it's "branding"
- Branding is what print is all about - print advertising over time brings in a lot of business because potential buyers/sellers see a realtor's message, a name, a brand
- Keep in mind colors, text, readers wants and desires, the message and end result you want when placing print ads
- If you are going to do print, make your ad stand out, make it different, market your logo, your company, your listings - your print ads should be consistent with other forms of advertising
- If others aren't using print as much in your market, do the opposite and have less competition in a real estate magazine picked up by thousands
- Try advertising one liners about the property, suggesting the reader go to your own website for more information, multiple photos, virtual tours, etc
- If you are targeting those 55 and over, print will work better since this generation isn't as internet savvy
- Even if some buyers go to the web first, most want to be handed a printed magazine that is informative when they visit an office
- Print is still going strong because it's local, reaching local buyers and sellers in your town
- Use print advertising to drive buyers and sellers to your website - proper direct response print advertising works - for example run in your print ad "Fixer uppers - these homes need work. Free list, go to mywebsite.com" or "Rural homes - visit mywebsite.com for a list"
- Like most advertising its important to create as many "touch points" with the same message as possible, including print
- Most print publishers offer free internet services with published ads
- Print generates more "quality" calls from buyers higher on the buying cycle then the net.
- Print media shows sellers you are marketing their property
- Print ads gives realtors credibility in local markets
- Print ad deadlines gives realtors reason to hurry sellers in making decisions to list their properties
- Print targets the largest population that is NOW buying properties (Baby Boomers)
- Print also targets the majority of transient buyers such as tourists and opportunists
- Many potential buyers are tourists stating at local hotels and typically they will take home real estate magazines
- In print magazines tourists and others can quickly find websites which cater to their area of interest once they visited
- The net leaves a potential buyer with a feeling of disbelief when they are outside an area, however while visiting they like information that's actually from their area of interest, in print
- Print can reach a customer group more precisely
- There's a huge chance people searching the web won't find your site to begin with
= All print advertising should have your website listed
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